Creative Audit, Martin Lostak

Is this for you?

Built for brands with ads that stopped winning.

For you if

You spend $5k or more a month on Meta.
New ads stopped beating your old winners.
Your team can make ads, but nobody knows which ones to make next.
You want to see how I work before you commit to a plan.

Not for you if

You haven't launched ads yet, or spend under $5k a month. Start with the $400 trial instead.
You need video editing, account management or tracking fixes.

Not sure? Answer 6 quick questions first and I'll tell you.

What you get

Six things, delivered together.

Customer research. I read your reviews, ad comments and any customer calls, and pull out every reason people buy, in their own words.
A look at every ad you ran. An editable sheet of your ads, tagged by angle and format: what won, what lost, why, and what to stop running.
Your 3 best untested angles, ranked. Each scored and checked so it can run on Meta, with a one-line reason why it comes first.
5 full briefs. Opening lines, the script, what is shown and how it is cut. Your editor or creators can make them without me.
A static ad for each angle. Ready to upload and test.
A walkthrough. A 15 to 20 min Loom on everything above, plus a 30-min review call to answer questions.

What you get

All six above, in 5 workdays. Yours to keep, whether or not you hire me.

Not included

Media buying, ad-set setup or budgets
Video editing or ad production
Tracking, pixel or account fixes

I stop at the creative. Your team or your buyer runs the ads.

How it runs

Day by day.

Martin Lostak — I do every audit myself.

Day 0: you pay. You get a booking link and a short form, about 10 minutes. You give view-only access. The clock starts when the form is in.
Day 1: 20-min kickoff. You tell me the main question this audit should answer and what must not change.
Day 2 to 4: research and briefs. I go through your customers, your ads and your market.
Day 5: delivery. Google Doc, ad sheet, briefs, statics and the Loom.

Then a 30-min review call within the next 5 workdays, and a short check-in at day 14 on what you launched.

What I need from you

About 10 minutes of your time.

View-only access to your Meta ads account. No admin rights.
Your reviews and any customer research or call recordings you have.
Your numbers: monthly spend, target CPA or break-even ROAS.
The main question you want this audit to answer.
What must not change: claims you can't make, words or brand rules.

Terms

Plain terms.

You keep everything, whether or not you hire me.
Credited in full to any plan you start within 30 days.
No results guarantee. Nobody honest can promise results from an audit. I promise the work and the deadline.

FAQ

Do you need admin access?

No. View-only access is enough.

When does the 5-day clock start?

When your form and access are in.

What if my account is new?

If you have spent under about $3k on Meta, there is not enough data to audit yet. Answer 6 quick questions instead and I'll tell you what to do first.

Can my team run the briefs without you?

Yes. Each brief says what is said, what is shown and how it is cut, so an editor or creator can make it without questions.

What counts as one of the 5 briefs?

One ad idea: opening lines, the script and the call to action. Different opening lines inside it are still one brief.

What happens after the audit?

Nothing, unless you want it to. If you start a plan, the research is already done, so the first ideas can go live in week 1.

What clients say